Influencer Marketing Manager
Company Description:
RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment
Who We Are:
An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.
Always Pushing the Boundaries? You Already Belong at RISK!
Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.
Responsibilities:
Manage the full influencer partnership cycle: independently source influencers, conduct cold outreach, build and maintain a personal contact database, and work with the brand’s existing database;
Negotiate partnership terms and agree on cooperation models (Fixed, CPA, Hybrid);
Launch and monitor advertising placements;
Prepare creative briefs and define requirements for advertising integrations and formats;
Ensure the quality of influencer integrations and compliance with agreed requirements;
Work with tracking platforms, preferably Keitaro;
Analyze campaign performance using key metrics such as FTD, CR, Retention, and ROI;
Develop new creative formats, promotional mechanics, and acquisition funnels;
Contribute to the development of the influencer marketing strategy;
Manage partnerships across the main platforms: Telegram (channels, bloggers, sports communities) and Instagram (lifestyle, sports, and betting verticals);
Explore additional opportunities, including Twitch streamers and brand ambassador partnerships.
Requirements:
2+ years of experience in Influencer Marketing, preferably in the gambling / betting industry;
Proven experience independently sourcing and selecting influencers on Telegram and Instagram, conducting cold outreach, and maintaining a contact database;
Understanding of the Ukrainian and/or CIS markets;
Experience working with Fixed + KPI, CPA, and Hybrid cooperation models, with a clear understanding of FTD as a key performance metric;
Experience with tracking platforms, preferably Keitaro, including link and UTM setup, basic postback configuration, and FTD tracking validation;
Ability to calculate CPA, CR, and ROI, analyze campaign performance, and make data-driven decisions;
Understanding of the player acquisition funnel, the specifics of the Ukrainian market, and the risks associated with low-quality traffic;
Experience preparing creative briefs and managing creative production, including developing integration mechanics and testing different formats;
Strong understanding of Telegram and Instagram: audience quality assessment, engagement rate (ER), fake follower detection, and advertising placement formats;
Advanced Excel / Google Sheets skills, including working with formulas and spreadsheets and building basic influencer financial models;
Strong negotiation skills and experience building long-term partner relationships.
Nice to Have:
Experience working with brand ambassadors and managing ambassador partnerships;
Experience launching streamer projects and working with Twitch;
Basic Figma skills for creating simple creatives and making adjustments;
Understanding of compliance requirements and restrictions in the gambling industry;
Creativity and willingness to test unconventional promotional formats.
Our Benefit Cafeteria is Packed with Goodies:
Children Allowance;
Mental Health Support;
Sports Activities;
Language Courses;
Automotive Services;
Veterinary Services;
Home Office Setup Assistance;
Dental Services;
Books and Stationery;
Training Compensation.
Ready to Take the Leap?
Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.
At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.
- Division
- Risk
- Locations
- Anywhere, Ukraine
- Remote status
- Fully Remote
- Employment type
- Full-time